![]() Sam stepped in like a fairy godmother to book panto tickets, order gifts, send cards and make sure I booked time off to see the kids’ play. Testimonial ‘Working 14-hour days on an urgent project in the run-up to Christmas meant I was so stressed just thinking about all the jobs that weren’t getting done. ![]() Hire a personal life admin to give you the breathing space you need. Solution Life is so much easier when you have someone you can rely on to take the strain. You’re losing sleep ‘cos of everything you need to sort out. Problem It’s only 5 weeks to Christmas and you’ve got a zillion and one things to do at work and at home.Īgitate If you don’t get on top of your to-do list, the kids won’t get any presents and you’ll be using Just Eat to order KFC for Christmas lunch. That’s where the T and A come in – Testimonial, Action. You can also use social proof to back up your service/products. That means that dwelling on the pain points and negative issues that a person or organisation has and then presenting your solution is one of the best ways to convert readers to customers. Psychologically, people will take action to avoid pain more readily than they will to achieve a gain. This is a very well-known and effective copywriting technique. PAS stands for Problem, Agitate, Solution. ![]() There are three main copywriting formulas you can use to create an About page that WILL get read to the end. Use a copywriting formula for your About page Don’t forget to include your tagline, a call-to-action and your contact details. Create an on-brand banner that reflects your business personality. Your LinkedIn banner can be a great way to attract people to your profile. Delivering multi-million £ projects on a budget without missing your important deadlines. PRINCE qualified project manager for the construction industry. If you’re a job-seeker, you can also use the format in a similar way, just tailor it to the type of organisation you want to work for.Į.g. 12 Google-worthy SEO blogs for 2023 without you having to lift a finger. Copywriter for financial services businesses. If you are a business owner, try using the following format: for. It’s the best way to get you in front of your potential customers or employers. The headline follows you all over LinkedIn, on every post and comment you make. Write a compelling headline using keywordsĪ good headline grabs attention and gets people interested in what you’re writing. If you are a business owner, your About page needs to cover who you help, how your product or services benefit the customer and what it’s like to work with you. A good summary will help them understand how you fit into their organization. You should write a summary that tells potential employers who you are and why they would hire you. So, just how do you create the perfect LinkedIn profile summary, also known as the LinkedIn About page? Know what you’re trying to accomplish with your profile As the largest online business networking platform, LinkedIn offers a massive opportunity to business owners, job hunters, and recruiters to find clients, their perfect roles, or candidates. LinkedIn is an online professional networking site where people share information about themselves and their careers.
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